$$$ Dollars and Sense $$$ How Much can I Raise From a Purim Fundraiser? How Much Should I Charge?

How Much can I Raise from a Purim Fundraiser? One of our clients has raised close to $80,000! A more realistic number is $20,000 for a membership of 300-500, but we have a few clients in that range that are raising around $40,000 annually. It depends on the size of your “membership” list, and more importantly, how you MARKET and run your fundraiser. If you simply send out one flyer announcing the fundraiser, you’re not going to raise all that much. Multiple mailings, emails and phone calls must be made. This is marketing just like any company does for a product–multiple impressions must be made to ensure success.

How Much Should I Charge? $2-$5 is the average per shalach manot, but $2-$3 seems to be the sweet spot. You should do really well with this Purim fundraiser as long as you send nice baskets, that is, something that would cost $20-$40 retail. Your members thus get a great deal–it only costs them $2-5 to “send” a basket that would cost them $20-$40 to send on their own.

7 responses to “$$$ Dollars and Sense $$$ How Much can I Raise From a Purim Fundraiser? How Much Should I Charge?”

  1. Hi guys! These are some great posts so far.
    fyi-We’re really excited about the new features you’ve added for this year.

  2. The prices you recommend seem pretty low. How do we ensure that we cover our costs–wich are $10-15 per Purim basket if we only charge $2-$4 to our members? (we usually charge $6.50 per name)

  3. Synagogue Fundraising Chair Avatar
    Synagogue Fundraising Chair

    What are your thoughts on charging a setup fee to order mishloach manot? That is, we used to charge people $20 for the first basket and $1 per basket after that.

  4. Hi Fundraising Chair,
    That’s a great question. I’ll answer it in my next post.

  5. I would love to charge $2-3 dollars but it cost us at least $5 to make up the basket so that it seems full. We charged $7 last year and had a decent response from members.

  6. For non-orthodox synagogues (they have a different dynamic) you’re right–you should generally make sure to at least cover your cost. But not much more–keep in mind that once you’ve covered your cost with an initial order, each additional person sending to that same recipient is pure profit, so you want to do everything your can to boost participation and order size.
    Lisa, please shoot me an email if you’d like to setup a time to analyze your account (orders, participation %, etc) from the past 2 years.
    Happy Purim!

  7. […] get lots of questions about this post from 2007. It’s likely because it was an overly simplistic answer to one of the most […]

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